By enjoying fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Profano has found a way to keep it is interlocking stones in the hands of millions. It’s a model that other companies ought to follow, says McKee.
To incorporate financing 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden gadgets. It was not until the following season that they commenced using a fresh plastic-injection moulding machine to create plastic bricks, which shortly gave these people an advantage more than their competition in the thriving post-war industry.
In 1949, they started out producing the bricks with studs with them to enable them to emergency together. This is a key version, making the bricks much more stable and durable. Later, in 1958, https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms they made a major improvement with the arrival of what is known because the “stud and joining system”, which ensures that almost every Lego packet fits with any other stone. These two essential iterations will be why Profano sets produced 40 years back still interlock seamlessly with those created today.
Over the years, Lego contains kept the finger in the pulse of pop culture by joining up with big-name franchises including Star Battles and Harry Potter. They have also accepted the community of adults that happen to be fans of the brand, known as AFOLs (Adult Enthusiasts of Lego), with a selection of sets such as Back to the Long term DeLorean time machine and a set of female Nasa researchers.